Making Spirits Bright
A Joyful Literacy Brand Finds Its Voice
Growing Pains
Making Spirits Bright gives away free books to children and families in underserved communities. As its impact grew, so did the need for consistent messaging, clear storytelling, and a stronger marketing foundation.
The Big Idea
As an early-stage and growing nonprofit, MSB already had the magic—it just needed a clear strategy to get to the next level.
Cogrounded helped refine its voice, realign its audiences, and build a marketing engine sized to its mission and internal capacity.
Activate – Build – Grow
Activate
Brand positioning, audience strategy, and message playbook development.
Build
Created storytelling templates, donor materials, and comprehensive campaign frameworks.
Grow
Funder pitch positioning, communications planning, and social content strategy.
The Impact
- Unified messaging around core mission of literacy access.
- Refined identity to support PR, outreach, and fundraising.
- Equipped internal team and volunteers with tools, rhythms, and language to scale.
New Stage of Growth
Making Spirits Bright is entering a new stage of organizational growth—expanding funding, deepening partnerships, and increasing the number of books distributed each year. With a clear identity and aligned strategy, they’re ready to grow their impact.
