The Connected Math Project 4th Edition
From Shelf to Schools
A Hidden Gem
CMP was ready to revolutionize middle school math (again)—but its latest edition wasn’t reaching students. Michigan State University had a research-backed, next-gen curriculum but no clear pathway to market.
Years passed. No Publisher. No adoption. No impact.
The Big Idea
MSU partnered with Cogrounded to turn CMP4 from an academic project into a nationwide curriculum.
Our goal? Get CMP4 out of the lab and into classrooms—where it belongs.
Activate – Build – Grow
This wasn’t about slapping a logo on a textbook. We applied our model to make CMP4 market-ready.
Activate
Conducted deep market research, competitive analysis, and brand refresh.
Build
Developed a go-to-market strategy and rigorously vetted publishing partners.
Grow
Secured a deal with Lab-Aids to bring CMP4 to schools nationwide.
The Impact
- CMP4 is now implemented in schools nationwide.
- Helped MSU secure a strategic publishing partnership with Lab-Aids.
- A proven commercialization model was built for future curriculum expansions.
Shaping the Future
CMP4 is no longer a hidden gem—it’s out in the world, shaping the next generation of problem solvers.
